Work
Identity, packaging, campaign, film.
Fourteen projects across drinks, footwear, energy, infant nutrition and tissue, in-house, agency-side and at my own studio. Each one lists the role I held and what it returned.
OVO Energy · in-house
Creative Lead · explainer film for the Greener Energy tariff
Clarks
Creative Lead · concept and art direction, AW18 school campaign
OVO Energy · in-house, with Wolff Olins
Creative Director, brand side · directed the identity with Wolff Olins, then built the brand world and led the rollout
Clarks
Creative Lead · concept and art direction, 353m impressions
Kleenex · Arbex (previously Kimberly-Clark) · in-house
Creative Director · proposition to pack, format and launch, the brand’s biggest innovation in 30 years
Andrex · Arbex (previously Kimberly-Clark) · in-house
Creative Director · pack architecture and design system for the UK’s first clinically proven toilet tissue
Kleenex · Arbex (previously Kimberly-Clark) · in-house
Creative Director, 2026 · the tissue box as artwork, four awards including The Drum Gold
Kimberly-Clark Professional
Creative Director · identity, verbal identity and the global guidelines system for a circular service
Carlsberg UK · Taxi Studio
Creative concepts & design development · six awards, +6% sales, longest-running limited edition in the brand's history
Danone Nutrilon
Senior Art Director and designer · range architecture and on-shelf navigation across the portfolio
OVO Energy · in-house
Creative Lead · record rental month in Glasgow, 550 new memberships in May alone
FreshStudio
Co-directed · self-initiated, made at the studio I co-founded
Clarks
Creative Lead · concept and art direction, SS19 brand campaign
OVO Energy · in-house
Creative Lead · photographic direction for the new brand world
Talk to me about brand.
christievgray@gmail.comSpeaking enquiries, collaborations, and conversations about the work.