Speaking & writing.
I write and speak about brave brand work: what it takes to make it land in culture, survive internally, and last in an industry being rewritten by AI. Sharp thinking on brave brands, and the clarity it takes to build them.
Point of view
Where I stand.
AI is changing how brands get made, but not what makes them matter. Tools are becoming abundant; judgment, taste and a clear point of view are becoming scarce.
My interest is in what creative leadership means now: how teams stay brave, how taste scales, and how a brand keeps a human insight at its heart when execution is effectively free. The brands that hold up over the next decade won’t be the ones with the best AI tools. They’ll be the ones that know what they stand for and why.
I’m developing talks on this, and I’m open to conferences, panels, corporate events and podcasts. Get in touch below.
Recent & upcoming
On stage & on air.
Episode on creative leadership and the in-house studio model · 2026
Panel: Creative Synergies, Building Brands that Connect · ExCeL London, May 2026
Writing
Field Notes of a Creative Director.
Craving as Strategy: The Semiotics of Domino’s Rebrand
What a pizza chain’s new identity says about appetite, codes and category convention.
Scale, Signal, and Soul: Three Brand Moves Worth Studying
Three recent brand decisions, and what they signal about where branding is going.
The Quiet Cost of Being Overlooked
Why recognition matters more than we admit.
Subscribe free. Essays on brave brands, cultural fluency and creative leadership.
Speaking enquiries
Book me for a stage.
Conferences, panels, corporate events, podcasts.