Clarks · AW18
No other school shoes compare.
Clarks needed to prove product expertise without sounding like a spec sheet. A set of playful experiments, one for each product principle.
The brief
Communicate expertise to people who don't want a spec sheet.
The challenge for Clarks' AW18 school campaign was to communicate brand expertise in a way parents and children would actually watch.
What I directed
Experiments, not claims.
The films are playful experiments inspired by kids' infinite wonder and imagination, each one demonstrating how Clarks shoes deliver on a specific product principle. The proof is shown rather than stated.
Films
Credits
Production: Future Deluxe
Sound design: Zelig Sound
Product photography: Viewpoint Photography
All content © C&J Clark International
Talk to me about brand.
christievgray@gmail.comSpeaking enquiries, collaborations, and conversations about the work.