OVO Energy · in-house

Brand photography.

Developing OVO's photographic style to carry the new brand world — real customers, real homes, no staging.

OVO Brand Photography
Client
OVO Energy
My role
Creative Lead
Agency
OVO Energy (in-house)
Disciplines
Creative direction, art direction — pre-production and on set

The brief

A photographic style the whole brand world could stand on.

Develop OVO's brand photography to align with the new brand world, and make it repeatable by an in-house team rather than dependent on one shoot.

What I directed

A day in the life, not a campaign shot.

We captured the true positive spirit of OVO's customers as authentic stories set in their own homes: heightened expressions of pure joy alongside softer, quieter moments. Real, candid, striking frames that let the viewer recognise themselves through human connection rather than aspiration.

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Credits

Art direction: Christie Gray, OVO in-house studio

All content © OVO Energy

Next project OVO Home Services →

Talk to me about brand.

christievgray@gmail.com

Speaking enquiries, collaborations, and conversations about the work.