OVO Energy · in-house

Brand photography.

Developing OVO's photographic style to carry the new brand world, real customers, real homes, no staging.

OVO Brand Photography
Client
OVO Energy
My role
Creative Lead
Agency
OVO Energy (in-house)
Disciplines
Creative direction, art direction, pre-production and on set

The brief

A photographic style the whole brand world could stand on.

Develop OVO's brand photography to align with the new brand world, and make it repeatable by an in-house team rather than dependent on one shoot.

What I directed

A day in the life, not a campaign shot.

We captured the true positive spirit of OVO's customers as authentic stories set in their own homes: heightened expressions of pure joy alongside softer, quieter moments. Real, candid, striking frames that let the viewer recognise themselves through human connection rather than aspiration.

OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography OVO Brand Photography

Credits

Art direction: Christie Gray, OVO in-house studio

All content © OVO Energy

Talk to me about brand.

christievgray@gmail.com

Speaking enquiries, collaborations, and conversations about the work.