OVO Energy · Spring 2023
Same route, fresh view.
A digital out-of-home campaign to get commuters in Cardiff and Glasgow back on OVO bikes. It drove the best rental month Glasgow had recorded.
The brief
Convince people to get back on the bike.
A series of digital out-of-home ads to convince commuters in Cardiff and Glasgow that OVO bikes were the convenient, sustainable and affordable way to move around their city.
What I directed
Same route, fresh view.
The idea was that the bike changes your relationship with a city you already know. We showed how the bikes give you a new perspective on streets you commute through every day, and captured how it feels to breeze through them — built through the photography and animation rather than described in copy.
It was made entirely by the in-house studio, in the brand world the same team had built.
What happened
A record month in Glasgow.
The campaign ran across digital out-of-home in both cities with a paid social layer.
Credits
Made by the OVO in-house creative studio
All content © OVO Energy
Talk to me about brand.
christievgray@gmail.comSpeaking enquiries, collaborations, and conversations about the work.