Clarks · SS19

Free. To Be Me.

The Clarks Kids brand campaign for SS19. An anthem to children being entirely themselves, made in-house from concept through to film and stills.

Free. To Be Me.
Client
Clarks
My role
Creative Lead — concept and art direction
Agency
Clarks (in-house)
Disciplines
Concept creation, advertising, art direction, digital, print

The idea

A celebration of the purest minds on the planet.

Children are happy in themselves, loving unconditionally, living life in a way we'd all do well to remember. The campaign is an anthem to that: uplifting, celebrating diversity, and made to leave you with goosebumps.

I led the concept and the art direction, and took it across film, stills, digital and print.

Films

Free. To Be Me. — brand film
Free. To Be Me. — cutdown
Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me. Free. To Be Me.

Credits

Production: Just So

Photography: Viewpoint Photography

All content © C&J Clark International

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Talk to me about brand.

christievgray@gmail.com

Speaking enquiries, collaborations, and conversations about the work.