OVO Energy · in-house
Greener Energy.
A complicated tariff, explained in a way that makes people want to join it.
The brief
Make a complex product easy, and make people want it.
Bring the Greener Energy tariff to life so customers understand how they can contribute — and, more importantly, want to.
What I directed
Put the customer next to the generator.
A premium, people-led explainer film that breaks the tariff down in a digestible way while juxtaposing the customer with the energy generators, so the customer's direct impact is visible rather than described. The narrative rallies people to be part of a movement powering a more sustainable future for the UK.
Credits
Production: Brother Films
All content © OVO Energy
Talk to me about brand.
christievgray@gmail.comSpeaking enquiries, collaborations, and conversations about the work.