BMW M4, BMW








Client: Monkey Fungus
Project: Monkey Fungus x BMW
My Role: Creative
Skills: Concept Creation, Art Direction
Agency: Monkey Fungus
3D & Motion Graphics: Steve Jones
Score: Brad Gray
All content © Monkey Fungus
The concept of this piece was to showcase the sheer speed and performance of the BMW GTS. The film begins set in a highly stylised urban environment where details of the car are revealed through a cinematic approach. Fast cuts of abstract shapes and textures drive the film forward into a high octane highway sequence demonstrating the power of this high performance vehicle.