CLARKS AW18 BRAND CAMPAIGN, CLARKS KIDS
FILM (CONCEPT AND ART DIRECTION)
The film-led campaign is about how kids see the world differently to adults.
In a world full of hate, they are the purest minds on the planet and they have the power to change it for the better. The film celebrates kids running wild, free to be themselves, whilst the layers of voice over and screen graphics communicate a larger, more political message of freedom.
In a world full of hate, they are the purest minds on the planet and they have the power to change it for the better. The film celebrates kids running wild, free to be themselves, whilst the layers of voice over and screen graphics communicate a larger, more political message of freedom.
The film juxtaposes colourful studio shots, representing unity and equality, with stylish B&W shots celebrating freedom and individuality of each child.
IN-STORE GRAPHICS
DIGITAL
LOOK BOOK
Client: Clarks
Project: Clarks Kids AW18 Brand Campaign
My Role: Creative Lead
Skills: Concept Creation, Advertising,
Art Direction, Digital, Print
Agency: Clarks
Production: Wordley
Photography: Viewpoint Photography
All content © C&J Clarks