FREE. TO BE ME.

In a world full of racism, discrimination, inequality and hate it’s pretty tough being a kid. For AW18 the challenge was to connect with millennial parents, encouraging them to empower kids to be the leaders of tomorrow and enable them to be their true selves. The film-led campaign is about how kids see the world differently to adults, they are the purest minds on the planet and they have the power to change it for the better. Each film juxtaposes colourful studio shots, representing unity and equality, with stylish B&W shots celebrating freedom and the individuality of each child.

CLARKS AW18 BRAND CAMPAIGN, CLARKS KIDS